This event is organized and implemented by the Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee.
The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling.
The parade line-up area has been moved to W 5th St in Rock Falls near Merrill School, after communication with the Rock Falls Police Department and consideration of public safety.
The parade will therefore begin on the corner of W. 5th St and First Avenue (the intersection near 1st Avenue Barber and Jimmy John’s).
The parade will travel north on First Avenue, crossing the bridge into Sterling and continuing north, turn left onto E 4th St for one block, turn left onto Locust (by Sterling Theatre), travel south on Locust for one block, turn right on W 3rd and disperse by County Market/Sauk Valley Bank.
We appreciate RFPD’s guidance on this change. We thank Rock Falls and Sterling Police Departments for their continued dedication to the safety of our community.
Parade registration can be found at saukvalleyareachamber.com/fiesta. Registration closes September 1, 2026. For more information or questions, please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email director@saukvalleyareachamber.com.
