The program recognizes current and former Rock Falls residents who have served, or are currently serving, in any branch of the United States Armed Forces. Applications will be accepted through March 2, 2026. Space is limited.
Each banner will feature the service member’s name, photo, and branch of service. Banners measure 2 feet wide by 4 feet high (24 inches by 48 inches) and will be displayed on light poles along 1st Avenue in Rock Falls.
Banners will be showcased for a two-year period in 2026 and 2027. They will be installed prior to Memorial Day and taken down after Veterans Day each year, with removal during the winter months. At the end of the display period, banners will be returned to the families.
The cost is $125 per banner. Applicants are asked to provide a good-quality photo, which will be scanned and returned.
Applications can be accessed and printed online at visitrockfalls.com/hometown-heroes-military-banner/. Individuals may also stop by the Rock Falls Tourism Department, 603 W. 10th Street, Rock Falls, during regular business hours to pick up or submit an application.
For more information, contact Melinda Jones, Director of Rock Falls Tourism, at (815) 622-1106 or director@visitrockfalls.com.