The annual event is expected to bring together car enthusiasts, families, and visitors for a day filled with classic cars, custom builds, food, and community engagement.
The Car Show will feature a wide variety of vehicles, ranging from vintage classics to modern muscle cars. Attendees may showcase their vehicles or attend as spectators. 3-D Sound will serve as the master of ceremonies. Food and beverage vendors scheduled to be on-site include the Sterling Optimists, Diosa’s Mexican Cuisine, Busy Bee Bakery, Rock Star Donuts, Main Squeeze, and The Factory Pub-n-Grub.
On-site registration will begin at 8 a.m. and close at noon, when judging will begin. The awards ceremony is scheduled for 2:30 p.m. and will include recognition for the Top 40, the J.R. Sharp Memorial Award, Mayor’s Choice, and Best of Show. A 50/50 drawing will conclude the event. Advance registration for vehicle entry is available online for $12, or $15 on the day of the event. Spectator admission is free.
Following the Car Show, Sterling Main Street will continue its seasonal programming with the return of the Rally on the Rock Cruise Night Series, also held at the Sterling Marketplace. The free, family-friendly events will take place on the fourth Fridays of June, July, August, and September.
Each Cruise Night will run from 6 to 8 p.m. and will feature a mix of classic and contemporary vehicles, food vendors, and live music.
This year’s entertainment lineup includes:
- June 5 – The Solution
- July 3 – Rick Lindy & the Rockabilly Trio
- August 7 – G.E.D.
- September 4 – Howard and the White Boys
“Rally on the Rock is all about bringing people together,” said Janna Groharing, executive director of Sterling Main Street. “It’s more than just cars—it’s about community, music, and creating a vibrant downtown experience for residents and visitors alike.”
Sterling Main Street also expressed appreciation to the sponsors supporting both the Car Show and the Rally on the Rock series, noting their contributions help keep the events free and accessible to the public.
Sponsors include Sterling NAPA, Sterling Commercial Roofing, Kunes Sauk Valley, Sterling Chevrolet, The Boat House, Sauk Valley Bank, Scholl Insurance Agency, A1 Auto & Boat Storage, Boston Leather, CGH Medical Center, Action Powersports, Integrity Detailing, and Showplace Antiques & Treasures.
More information about vehicle registration, vendor opportunities, and upcoming events is available at sterlingmainstreet.org or on Sterling Main Street’s social media pages.
